I create fast loading websites using core WordPress functions as much as humanly possible, with the absolute minimal reliance upon plugins to ensure smooth site functioning after WordPress updates.
Whilst I create awesome websites - I will not ever place aesthetics over security and usability. I'm a huge advocate for four things in websites; speed, usability, navigation, and relevant content.
I have built hundreds of websites from PSD to WordPress, HTML to WordPress, and converted from other Content Management Systems to WordPress.
Whether it's a corporate site for a telecom company that has more than 12,000 lines of PHP, 420 pages, and 4200 Custom Fields, or is a redevelopment of a very successful fishing and hunting camp and tour guide business I have been there, and done that.